Upinion

Upinion is a digital engagement platform (DEP) designed to empower crisis-impacted communities through enhanced communication and accountability. This solution is targeted towards humanitarian organizations, non-governmental organizations (NGOs), aid and development agencies, civil society organizations, and research institutions. According to the vendor, Upinion provides real-time engagement, monitoring frameworks, and feedback mechanisms to enable professionals to gather insights, co-create interventions, and advocate for change in crisis-affected communities.

Key Features

Digital Engagement Platform (DEP): Upinion offers a Digital Engagement Platform (DEP) that allows NGOs to engage with crisis-impacted communities in real-time. This platform can be accessed through social messaging apps or a browser, providing convenient communication options.

Monitoring framework: Upinion provides a monitoring framework that enables NGOs to document trends, perceptions, and changes over time. This framework allows for tailored services, effective policy influence, and insights into protection, livelihoods monitoring, needs assessments, perception studies, and impact measurements, according to the vendor.

Real-Time Involvement: Upinion's platform facilitates real-time engagement between communities and decision-makers, ensuring that communities have a seat at the table during high-level stakeholder meetings. This participatory approach aims to foster equitable dialogue and empower communities to shape interventions and advocacy campaigns.

Feedback mechanism and community management: Upinion maintains a 24/7 feedback mechanism that facilitates the exchange of comments and concerns between the community and stakeholders. Additionally, community management ensures ongoing engagement and fosters a sense of community, promoting active participation, according to the vendor.

Visualisation and dissemination: The platform provides tools to visualize data in easy-to-understand formats, simplifying the dissemination of evidence to a broader audience. Complex data is translated into clear and appealing visuals, aiming to make it accessible and impactful.

Longitudinal data and trends analysis: Upinion's DEP allows partners to observe and adapt to evolving trends and perceptions over time. Longitudinal data analysis provides insights into the impact of contextual changes, enabling communities to put relevant topics on the agenda of local decision-makers, according to the vendor.

Gather insights & share back: Upinion gathers insights through mixed-method designs, including quantitative and qualitative approaches. These insights are used to better understand communities, raise awareness among humanitarian aid actors and authorities, and tailor interventions and advocacy efforts, according to the vendor.

Real-time involvement: Upinion invites communities to participate in high-level stakeholder meetings, giving them a voice in decision-making processes. Communities co-create advocacy campaigns and interventions that are timely and inclusive, aiming to ensure their perspectives are considered.

Co-creation: Upinion actively engages in co-designing advocacy campaigns and interventions with communities, aiming to ensure that interventions are relevant to their specific situations and needs.

Connected communities: Upinion engages with communities through their preferred social messaging apps, such as Facebook Messenger and WhatsApp. This allows for interactive exchanges, building trust and providing updates in the languages preferred by the community. It also enables ongoing communication with individuals, even if they move places, capturing long-term trends and showcasing the impact of their voices.