Upsiide

Upsiide is an agile SaaS solution designed to screen innovation ideas. According to the vendor, it allows businesses of all sizes, from startups to large enterprises, to test new products, services, communication, features, and designs in a cost-effective and clever way. Upsiide is used by researchers, marketers, startups, Quick Service Restaurants (QSR), and Consumer Packaged Goods (CPG) companies to gain insights and make data-driven decisions.

Key Features

Agile SaaS solution: According to the vendor, Upsiide is an agile SaaS solution that allows businesses to screen innovation ideas. It is claimed to provide a cost-effective and clever way to test new products, services, communication, features, and designs.

Built by researchers: Upsiide was built by seasoned researchers at Dig Insights, incorporating new thinking in behavioral psychology and innovation research. The vendor states that it leverages their expertise to provide faster research and reporting.

Predictive of in-market potential: According to the vendor, Upsiide collects both interest and commitment from respondents, enabling the development of the unique Idea Score metric. This metric is claimed to help prioritize opportunities by predicting the in-market potential of ideas.

Data modeling and forecasting: Upsiide provides clear rankings of ideas and offers data visualizations and volume forecasting, according to the vendor. These features are said to enable businesses to easily identify the most promising concepts and make data-driven decisions.

Blueprints for study creation: Upsiide offers a range of study templates called Blueprints, created by researchers in-house. According to the vendor, users can select a Blueprint, add their stimuli, and publish the study without starting from scratch, saving time and ensuring best practices.

Global respondent access: Upsiide provides access to a global panel of 44 million respondents, according to the vendor. This allows businesses to target the right audience for their studies. Users can further customize their audience selection with custom questions.

Reporting dashboards: Upsiide offers five reporting dashboards, including quadrant charts and idea maps, according to the vendor. These dashboards are claimed to help users extract insights from their data. Results can be exported to CSV for offline analysis and reporting.

Market Simulator: Upsiide's Market Simulator is a patent-pending feature that allows businesses to understand the impact of introducing a new product, according to the vendor. It is said to provide insights into market share and optimization of product portfolios.