Verfacto

Verfacto is a customer journey analytics tool that aims to help businesses of all sizes gain insights into their customers' online experiences. According to the vendor, Verfacto provides valuable data on customer behavior and preferences, allowing businesses to optimize their marketing strategies and improve targeting for increased conversions.

Key Features

Customer journey analytics: According to the vendor, Verfacto allows businesses to understand the specific details of customer journeys and make informed decisions based on behavioral patterns, rather than relying on generalized website activity.

User touchpoint: Verfacto enables businesses to access real-time customer profiles, even before they log in. The vendor claims that businesses can separate returning customers from visitors and customize onsite marketing based on customer interests.

Acquisition map: The vendor states that Verfacto helps businesses identify the most converting channels for their customers and tailor communication accordingly. By overcoming the limitations of last click/channel attribution, businesses can optimize their marketing efforts.

Interest profile: Verfacto allows businesses to analyze user interests based on browsing behavior. According to the vendor, this information can be used to tailor marketing messages and offers, improving targeting and personalization.

No more cookies: The vendor claims that Verfacto offers tracking that respects user privacy and does not violate regulations. According to them, businesses can eliminate cookie banners and rest assured that all collected data is exportable only to them, with no use of cookies or collection of personal data.

Conversion API: Verfacto includes a conversion API that, according to the vendor, enables businesses to track meta ads after iOS 14 and improve targeting using real-time customer profiling. The vendor suggests that businesses can gain better insights and optimize their marketing efforts through cross-channel tracking and data sent for machine learning.

Marketing performance overview: The vendor states that Verfacto provides businesses with a holistic overview of their marketing activities. Daily reports allow businesses to monitor the dynamics of their marketing efforts, understand the impact of discounts on average order value and lifetime value, and identify patterns of converting behavior for optimization.

Smart discounts: According to the vendor, Verfacto enables businesses to offer discounts strategically to increase conversions. By segmenting customers based on purchasing behavior, businesses can push hesitant users to make a purchase and send targeted emails with tailored offers based on customer segments.