Viewst

Viewst is a marketing tool that aims to streamline approvals, manage creative changes, automate versioning, and analyze creative performance, according to the vendor. It is targeted at small to large companies in various industries, including advertising and marketing, creative design, digital agencies, e-commerce, and media and publishing.

Key Features

Crystal clear change requests and creative feedback: The vendor claims that Viewst simplifies communication between marketing teams and designers through commenting and sharing tools within the team workspace. It enables clear and concise feedback on creative elements, facilitating accurate communication of changes and revisions. By providing a centralized platform for feedback and change requests, it aims to improve collaboration and eliminate misunderstandings.

Make Creative Tweaks Quick and Easy for Everyone: Viewst automates creative resizing and variations, according to the vendor, eliminating time-consuming design tasks. It empowers marketing teams to build more ads and improve A/B testing throughput without relying on designers. Non-designers can supposedly make quick and easy creative tweaks, such as editing copy, removing backgrounds, or designing A/B tests, without the need for design expertise.

Seamless Integrations Across All Media Channels: The vendor claims that Viewst enables seamless updates of creatives across multiple media channels, including social media and the open web. It allows for tracking and analyzing creative performance across different platforms and channels, providing valuable insights for optimization and decision-making. The centralized platform also aims to streamline the process of managing and distributing creatives across various media channels, ensuring consistency and efficiency.

Build and Test More Creative Versions: Viewst allegedly enables marketers to quickly edit copy, remove backgrounds, or design creative A/B tests without relying on designers. It aims to increase the speed and efficiency of creative production by empowering marketing teams to generate multiple versions and variations of creatives. By testing and optimizing different creative versions, the vendor suggests that marketers can improve the effectiveness of ad campaigns and find the most impactful and engaging designs.