VISIT Local

VISIT Local is a geofencing marketing platform developed by Reveal Mobile. According to the vendor, it is designed to assist businesses in driving foot traffic and measuring the effectiveness of their marketing campaigns. The platform is suitable for businesses of all sizes, from small enterprises to large corporations, and caters to various professions and industries, including digital marketing agencies, media companies, Out of Home (OOH) advertisers, restaurants, and retailers.

Key Features

Geofencing Marketing: According to the vendor, VISIT Local enables businesses to target specific audiences using precise location data. It utilizes advanced polygons to accurately outline building footprints for precise audience targeting. Custom geofences can be created around own or competitors' locations to reach the desired audiences. The platform supports retargeting campaigns to increase repeat visits and market share.

Location Intelligence: According to the vendor, VISIT Local provides location intelligence solutions that assist businesses in making informed campaign decisions and improving their return on ad spend. It offers country-specific location data feeds that can be used to build and enhance existing databases. The data output and delivery frequency can be fully customized to meet specific requirements. The vendor ensures data quality and accuracy by eliminating duplicates and cleansing poor data.

Foot Traffic Attribution: The vendor states that VISIT Local enables businesses to measure the impact of their marketing campaigns on foot traffic to their physical locations. The platform provides foot traffic attribution reports that show the number of visitors driven by each campaign. Attribution reports can be accessed during and after the campaign to track performance and make data-driven decisions. According to the vendor, pixel tracking allows businesses to attribute return visits to audience members who were served ads during and after the campaign.

Actionable Audiences: According to the vendor, VISIT Local allows businesses to create actionable audience segments based on location data. Audiences can be based on places people have shopped, enabling targeted campaigns. These audience segments can be easily deployed across preferred digital marketing or social media platforms. The platform supports audience retargeting to increase conversions and drive more sales.

Location Data API: According to the vendor, VISIT Local offers a location data API that automates processes and enriches data. The API provides data scientists, engineers, and analysts with the location data they need to unify their efforts. The vendor claims that it removes guesswork and uncertainty by providing access to the same data sources, attributes, and systems. The API can be used to enhance geofencing and location-based marketing and analytics efforts.