Vurvey

Vurvey is an AI-powered platform designed to assist brands in developing better products through the utilization of consumer insights, focus groups, and concept testing. According to the vendor, this tool caters to the needs of market researchers, product managers, brand managers, customer experience professionals, and innovation teams across various industries, making it suitable for both DTC brands and global enterprises.

Key Features

Private AI Model: According to the vendor, users can create a customized AI model in seconds that is trained specifically on their brand's products, industry, and strategic goals. This feature aims to provide insights into consumer needs, prioritize concepts, and validate ideas directly with the target audience.

Real-time Quant & Qual Insights: The platform enables the launch of proprietary video surveys to capture both quantitative data and video feedback from customers. The vendor states that users can leverage Vurvey's Global Creator Network for responses within 24 hours or tap into their existing customer base. The combination of quantitative and qualitative data in real-time aims to offer a comprehensive understanding of consumer preferences.

Iterative Validation: The vendor claims that Vurvey supports iterative validation by allowing brands to gather continuous feedback from customers throughout the product development process. Users can share early design concepts, prototypes, and creative assets to refine ideas based on customer insights and improve the likelihood of success.

Insight Discovery: Vurvey AI simplifies insight discovery by utilizing a patented quant and qual analysis approach, according to the vendor. The platform aims to identify unique patterns, trends, and opportunities by analyzing thousands of hours of video and data across different questions. Users can mark up transcripts, download data sources, and build video reels within the same interface.

Rewarding Customer Engagement: The vendor emphasizes the importance of customer engagement and states that Vurvey offers various rewards to make customers feel valued and included in the co-creation process. Rewards can include behind-the-scenes access to content, monetary rewards, product discounts, and more, tailored to each brand's community.

Collaboration with the Creator Network: Vurvey provides a community platform for creators and brands to collaborate directly, according to the vendor. Creators can join Vurvey's Creator Network and get matched with brands seeking feedback on new concepts, products, and experiences. The platform aims to enable creators to share candid feedback, participate in product testing, and earn money for their opinions.