whichbox Audience Engagement Platform

The whichbox Audience Engagement Platform is a solution designed to assist businesses of all sizes in growing tribes of brand advocates and fans. This platform targets marketing professionals, brand managers, community managers, social media managers, and content creators across various industries. According to the vendor, whichbox combines a branded community platform, user-generated content tools, community content management, and gamification features to facilitate open dialogue, personalized brand experiences, and a genuine connection with the audience.

Key Features

Branded Community Platform: According to the vendor, whichbox integrates a branded community platform with user-generated content tools, community content management, and gamification tools. The platform aims to provide businesses with the technology to establish emotional connections with their audience and prioritize storytelling and engagement.

Interactive Storytelling Engine: The platform includes an interactive storytelling engine that enables businesses to share their history, product information, and enrich the lives of their audience. According to the vendor, the interactive storytelling engine supports various media formats, such as narrative, video, audio, images, and attachments, allowing for organic storytelling.

User-Generated Content Tools: whichbox empowers users to share their stories, experiences, and ideas using narrative, video, audio, images, and attachments. The platform encourages active participation from users and aims to create an inclusive environment where they feel like valued contributors to the brand's storytelling.

Community Content Management: The whichbox Community CMS (CCMS) provides a foundation for managing an unlimited number of external users and their content. The vendor states that the CCMS includes tools for moderating, curating, and editing user-generated content, enabling businesses to crowdsource and aggregate highly engaged fans as co-authors.

Building a Passion Tribe: The platform aims to help businesses build a tribe of brand enthusiasts by facilitating interactive dialogue with customers and audience members. According to the vendor, this fosters genuine connections and establishes an emotional relationship with the audience.

Leveraging Social Connections: whichbox assists businesses in leveraging their audience's social connections beyond traditional "likes" and "follows." Users can share their stories with friends and social connections, driving more traffic to the brand's site and ensuring engaged visitors.

Identifying and Rewarding Engaged Fans: The platform allows businesses to identify and reward their most engaged fans. Users can earn badges for their comments, stories, and other contributions. According to the vendor, built-in gamification features encourage user participation, and detailed engagement analytics provide real-time and actionable data about brand advocates and supporters.