Whichit

Whichit is an interactive commercial content platform that according to the vendor, is designed to cater to the needs of marketers, advertisers, brands, digital agencies, and e-commerce businesses. This tool aims to engage the audience through visual and interactive smart units, generating what the vendor claims to be a high engagement rate and valuable user feedback. Whichit is said to be suitable for enterprises of all sizes and various professions and industries.

Key Features

Conversational Content: Whichit uses visual, interactive, and responsive smart units to engage with the audience, potentially resulting in a high engagement rate. This is claimed to allow for user feedback and the ability to navigate potential clients based on their preferences.

Infinitely Distributable: The platform claims to have the capability to run interactive units on multiple channels, including social media, Google Ads, publishers, in-App, and IM. This distribution capability is said to potentially generate higher performance and make advertising and marketing more measurable and cost-effective.

Astounding Performance: According to the vendor, Whichit outperforms traditional content, banners, and posts by creating high-performing campaigns with interactive rich media units. This is claimed to lead to increased audience engagement and better campaign results.

Worthwhile ROI: The vendor claims that Whichit delivers tailored commercial offers in real-time based on user preferences, potentially converting traffic into revenue. They also state that it has the ability to significantly multiply ROI for businesses.

Ecosystem Friendly: Whichit is said to seamlessly integrate with any CRM, ERP, DMP, and third-party marketing and advertising tools. The vendor claims that it streams all data points in real-time, ensuring a continuous sales funnel and enabling businesses to leverage their existing marketing and advertising ecosystem.

Actionable Insights: By capturing audience preferences in real-time, Whichit is claimed to utilize machine learning and smart analysis to deliver actionable insights and market research. This is said to allow businesses to create micro segmentations for retargeting and remarketing, potentially resulting in more effective marketing strategies.

ICC Studio: Whichit's ICC Studio enables users to create engaging interactive content. The smart and adaptive units are claimed to be responsive and can be distributed across all digital channels. This feature is said to empower businesses to create captivating content that resonates with their target audience.

Monetize: According to the vendor, businesses can use Whichit to reach their audience at the decisive moment by presenting tailored commercial call-to-actions. The interactive units can contain various commercial offers, such as lead generation, redirects, adding to basket, downloading apps, and embedded content.

Close the Loop: Whichit is claimed to integrate with the eco-system to manage marketing and sales funnels. It is said to provide contextual data and insights to any CRM, ERP, DMP, marketing, and advertising tools, allowing businesses to optimize their strategies based on real-time information.

Automate Market Research: By profiling users in real-time based on their preferences, Whichit is claimed to provide businesses with a direct view into their audience. The vendor states that this eliminates the need for expensive focus groups and surveys, making market research more efficient and cost-effective.