Yusp

Yusp is a personalization platform provided by Gravity R&D (acquired by Taboola in July 2022) that aims to enhance customer experiences and drive business results. The platform offers a centralized personalization engine suitable for businesses of all sizes and is widely used across industries such as retail, marketplace, news, e-commerce, and media and entertainment.

Key Features

On-site personalization: Yusp's on-site personalization feature enables businesses to dynamically adjust website content elements and styles in real-time based on individual customer preferences, creating a personalized user experience.

Personalized recommendations: Yusp utilizes machine learning algorithms to deliver adaptive recommendations throughout the customer journey, inspiring further shopping and increasing conversion rates.

Advanced search: Yusp's advanced search feature enhances the product discovery experience by providing personalized search results based on each customer's prior online behavior and preferences.

Enhance marketing channels: Yusp extends personalized customer experiences beyond the website by delivering customized messages across various marketing touchpoints, including emails, notifications, advertising banners, and triggered messages.

Maximize impact with Deep Learning Modules: Yusp's Deep Learning Modules combine a personalization engine with deep learning technology, enabling hyper-personalization and potentially improving key business performance indicators.

Scalable and High-Performance Engine: Yusp offers a scalable and high-performance personalization engine capable of handling large volumes of data and delivering real-time responses within milliseconds.

Flexible Implementation: Yusp can be easily integrated with existing marketing stacks and seamlessly implemented into various technological environments, allowing for customization to meet specific business needs.

Impressive Algorithmic Portfolio: Yusp boasts a diverse portfolio of over 100 algorithms developed based on years of expertise and collaboration with clients, ensuring accurate and relevant recommendations.

Comprehensive Product Modules: Yusp provides a comprehensive set of product modules covering on-site personalization, recommendations, personalized search, and marketing channels, enabling businesses to leverage personalization across various touchpoints and channels.