Overall Satisfaction with Act-On Software
We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently it is accessed mainly by our marketing department, but the plan is to integrate it into other systems to provide additional customer information to sales soon. We are able to see if our email marketing campaigns are successful through easy reporting setups built within the system.
- Representatives are responsive to customer needs.
- Act-On continuously works on improving their system - using customer feedback to help them know where to focus.
- Technicians are friendly and responsive.
- I would like to see a way to schedule a single email to multiple groups at different dates & times by accessing the email just once, instead of programming a new email every time.
- I would like to see easier features with mapping hyperlinks - where you could use your mouse to draw out areas to link to a url.
- Increased employee efficiency - with each upgrade and additional set of features that Act-On releases, I get more efficient and learn new ways to reach my customers in a way that works for them.
Our previous provider was not able to provide the level of reporting functions and multiple customer segmentations that we enjoy today. Now I set the segmentation queries and never have to run it again because it auto-updates! Wonderful!
Act-On Feature Ratings
Using Act-On Software
Evaluating Act-On and Competitors
Yes - We weren't using a product previously. We were using another company that programmed our eblasts for us using whatever product they used.
- We were not able to send whenever we wanted. Our phone system went down and we wanted to email our customers to let them know of other ways to communicate with us. Our old service responded that they didn't have an opening in their schedule until that evening! With ActOn, we are able to send out eblasts at a moment's notice, if needed.
- We couldn't get reports on what was sent.
- If our contact person went on vacation, we were unable to send eblasts. He manually triggered them, somehow.
- It was a huge hassle for almost 0 benefit.
- Price
- Product Features
- Analyst Reports
The features and the price were the two very biggest draws in the beginning, followed closely by the reports. Our old service cost 3x more than ActOn and we had basically no features, seriously limited availability to send, and no reporting.
Since then we've checked out other services and have not found one that beats what we have now.
Since then we've checked out other services and have not found one that beats what we have now.
Act-On Implementation
- Implemented in-house
Act-On Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Quick Initial Response | None |