It has the tools you need to do the best email marketing; it's worth it!
May 21, 2021

It has the tools you need to do the best email marketing; it's worth it!

Michael Guth | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

ActiveCampaign has been a blessing for our marketing management in general, especially for email marketing. It has many features and automation that make our marketing work and communication with our customers much more accessible. Our experience has been very satisfactory, and we are happy to count on this tool.
  • It is a straightforward marketing resource to understand and use even when you have no prior experience.
  • In my organization, it is used for email automation.
  • I like how much easier it is to communicate with our customers and that with great features for sending campaigns.
  • It has excellent tools for setting up marketing funnels, capturing customer data, and more.
  • It is robust software, so it represents a steep learning curve.
  • We haven't gotten into functionalities yet, but it has worked well in the ones we have used.
  • Thanks to ActiveCampaign, we have been able to generate leads quickly, the return on investment was excellent, we are delighted.
It has the best analytics features through email campaigns.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It is intuitive and straightforward that its learning curve quickly becomes less steep; it also has excellent help videos and training material. It's worth using; give it a try. It is a powerful marketing tool, I recommend it.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
10
API
10
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
9