Overall Satisfaction with Adobe Audience Manager
Adobe Audience Manager is widely used in Wipro. Capturing and diagnosing client's marketing platform and architecture. Lets you identify the most valuable segments.
- Bringing audience data sets together.
- Creating market segments.
- Serving content to right audience.
- Feasibility of online and offline data integration.
- A bit expensive.
- Improvement in mobile analytics.
- More training/journals would help users.
- Increased web traffic %age.
- Subsequently 20% increase in revenue.
- Better understanding on how to grow our business.
- Google Marketing Platform (formerly DoubleClick)
AAM fine tuned marketing campaigns better.
Do you think Adobe Audience Manager delivers good value for the price?
Yes
Are you happy with Adobe Audience Manager's feature set?
Yes
Did Adobe Audience Manager live up to sales and marketing promises?
Yes
Did implementation of Adobe Audience Manager go as expected?
Yes
Would you buy Adobe Audience Manager again?
Yes