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Dynamic and user friendly
August 04, 2016

Dynamic and user friendly

Emma Asplund | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

SaaS

Modules Used

  • Neolane Campaign

Overall Satisfaction with Adobe Campaign

Adobe Campaign is used by the marketing team as a campaign management tool for CRM activities, automated and ad hoc marketing communication aimed at both leads and the existing customer base. Email is the premiere channel for communicating with the customers, but we also send out printed material and SMSs.
  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Adobe Campaign works very well for those who want to work with automated email marketing. Workflows for trigger emails work well, and so does creating content libraries that are connected campaigns where you want automated personalized content.

Adobe Campaign Feature Ratings

6.4
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
1
A/B testing
8
Mobile optimization
6
Email deliverability reporting
Not Rated
List management
7
Triggered drip sequences
9
8.0
Lead nurturing automation
8
Data quality management
8
Automated sales alerts and tasks
Not Rated
2.0
Calendaring
2
Event/webinar marketing
2
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
5.7
Dashboards
2
Standard reports
7
Custom reports
8
9.0
API
Not Rated
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Adobe Campaign

Because I think it is a very user friendly system, especially when it comes to campaign production.
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
Requires technical support
  • Setting up and defining workflows is a simple task, even for beginners.
  • To schedule a campaign start is easy.
  • Creating waves to optimize sendout quantities can be done in several ways.
  • You cannot upload several pictures at once to the system.
  • Setting the correct end date may sometimes cause trouble.