Item: Adobe Campaign
Rating: 9
Author: Sumesh Gansar

Use Cases and Deployment Scope

Adobe Campaign has been very helpful for us. We primarily use Adobe Campaign to run various email based campaigns to our client base. Also, various different marketing campaigns like offer campaigns, release notes etc are sent through Abode Campaign. Also, one good thing about Adobe campaigns is that we can easily integrate with many thrid party applications which allows us better insights.

Pros and Cons

The quality of defaut templates that are available are very good
Customer data management is very simple and intuitive
The reports and analytics are detailed. The dashboard too is visually appealing

Adobe could bring in facilities to do region wise campaigns
The helpdesk or knowledge base could be refreshed and updated more
Campaigns through offline channels like transactional messages are not that efficient

Return on Investment

We have saved a lot of time in communicating with our clients and also increased efficiency by 25%
With the A/B testing capabilities of Adobe Campaigns, we are able to reduce errors a lot
With Adobe Campaigns, we are able to improve our user retention by 30%

Key Insights

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Other Software Used

Sophos Email, Moosend, Webex Calling

Usability

Adobe Campaign is very simple to use and also it is a straighforward product. Any new user can start using it without any much training. Also, the platform's user interface is also very much intuitive. The admin user control which Adobe Campaigns offers is also very interesting. Being a SAAS based cloud product, the stability of the product is also top notch

Support Rating

The overall support of Adobe campaign is very good. The support team is very much patient and knowledgeable and also answers all my queries very promptly. One area of improvement could be on the automatic responses and the help desk content which can be refreshed regularly. The SLA is also pretty quick.

Likelihood to Recommend

Adobe Campaign has been of great use to us. We can very easily send campaigns, email based or text based to a large set of users at once. Also, the centralized approach to creating campaigns is very time saving and helpful. Importing of contacts is pretty quick and preparing messages to delivery is also smooth. Additionally, it is very easy to collaborate on Adobe Campaigns

Great software for marketing email campaigns

Software Version

Modules Used

Overall Satisfaction with Adobe Campaign