Adobe Campaign is a toy for the big kids.
April 20, 2023
Adobe Campaign is a toy for the big kids.
Score 5 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign Standard – SaaS
Modules Used
- Offers/Interaction Management
Overall Satisfaction with Adobe Campaign
We tried out Adobe Campaign to manage our mail outs for whole school events, parent publications and communications.
We considered it for our enrolments communications, to handle new parent welcome email journeys and follow up paperwork requests.
this made sense as we already use Adobe in our school for staff and student work. So it made sense to investigate it.
We considered it for our enrolments communications, to handle new parent welcome email journeys and follow up paperwork requests.
this made sense as we already use Adobe in our school for staff and student work. So it made sense to investigate it.
- A full featured application
- Analytics
- The interface was a bit clunky.
- Must have technical ability to code up some designs.
- Sometimes slow to load.
- Allows a lot for design options
- Interface could use an overhaul
In the end we didn’t go with Adobe Campaign.
Although it offers great a great tool set that is very flexible. You do need someone on staff that know Adobe products to get the full utilisation out of it. Ultimately what it came down to for us was that because we had a small team, an off the shelf solution was more appropriate at this time.
Although it offers great a great tool set that is very flexible. You do need someone on staff that know Adobe products to get the full utilisation out of it. Ultimately what it came down to for us was that because we had a small team, an off the shelf solution was more appropriate at this time.
Do you think Adobe Campaign delivers good value for the price?
Not sure
Are you happy with Adobe Campaign's feature set?
Yes
Did Adobe Campaign live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Campaign go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Campaign again?
Yes