Solving for Complex Business Journeys
May 22, 2023
Solving for Complex Business Journeys
Score 8 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – Hosted by Adobe
Modules Used
- Message Center
- Offers/Interaction Management
- Transactional Messages
- Landing pages
Overall Satisfaction with Adobe Campaign
We were building a new application and transactions across the user journeys had to be mapped in order to drive better engagement and experience for the end user. AEM being the CMS solution Adobe Campaign became an obvious choice to create a seamlessly integrated ecosystem for tech stack.
- Mapping User Journeys
- Easy Templatization
- Solving for rule complexities
- Actionable insights at back of each campaign
- More sample templates will help
- The tool is not easy to configure, we needed a partner to help us with initial configurations
- We were able to engage our users better
- Agility to dynamically updating content helped being versatile.
- Negative - Costs are very high for a SME
One of the major resons was already having AEM and creating a highly cohesive tech stack. Adobe Campaign fit the criteria.
Do you think Adobe Campaign delivers good value for the price?
Yes
Are you happy with Adobe Campaign's feature set?
Yes
Did Adobe Campaign live up to sales and marketing promises?
No
Did implementation of Adobe Campaign go as expected?
No
Would you buy Adobe Campaign again?
Yes