A tool to boost sales and marketing of business
June 19, 2023

A tool to boost sales and marketing of business

Amit Kumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center
  • Offers/Interaction Management
  • Transactional Messages
  • Landing pages

Overall Satisfaction with Adobe Campaign

Adobe Campaign is a great platform that helps us to mainly automate most of our tasks related to marketing campaign management, whose examples are sending and receiving mails, managing social media pages and their posts, and also it helps us in tracking all the results. These all effective tools save a lot of time for our business and also help in improving the quality of our overall marketing campaigns.
  • Give proper analytics of marketing compaigns
  • Now we can segment our customers according to different criteria
  • Improves overall workflow of the organization through automation
  • The understanding of its interface is quite difficult to understand
  • It does not get integrated with any other Adobe softwares
  • Cost can be little better
  • It helps in boosting customer interaction with the company.
  • The software also helps in improving our return on investment.
  • Now we can track customer behavior and their definite preferences

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

No

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Because the software Adobe Campaign really helped my organization to enhance our business development by boosting customer interaction and retention at the same time and also it improved our sales motivation of sales drives. I would love to recommend this software to even small businesses that are looking to improve their true marketing potential.
I have not contacted the support team of Adobe Campaign because till now I haven't felt any need for it.
  1. We use Adobe Campaigns basically to send automated Emails
  2. We also use it to personalize web content based on their interest and demographic presence.
  3. It also helps us in doing easy mobile marketing by giving real-time notifications to all of our customers

Adobe Campaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
7
Landing pages
6
A/B testing
6
Mobile optimization
10
Email deliverability reporting
8
List management
7
Triggered drip sequences
6
Calendaring
9
Dashboards
7
Standard reports
5
Custom reports
5
API
8
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
8