Comprehensive marketing automation tool
August 02, 2023

Comprehensive marketing automation tool

Gopal Giri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center
  • Offers/Interaction Management

Overall Satisfaction with Adobe Campaign

Personally I have been using and working on Adobe Campaign from last 5 years and it's the best tool in the market it terms of its ability to send emails , SMS , Push Notification and What's App Integration.Now with the New Adobe Campaign V8 and it's architecture it had ability to reach 1 billion+ audience.Also with the upcoming new UI/UX it's even more easy for marketers to use and customise the campaign.
  • Email management
  • Cross Channel Marketing
  • Sometime downtime occur
  • Comprehensive Suite
  • Seamless Integration
  • Complexity and Learning Curve
We adore the fact that we can run numerous automated campaigns concurrently and that we can make changes to them without stopping and starting a new campaign. Adobe Campaign makes it possible for the process to go on.

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

It offers features like planning, scheduling, A/B testing etc. I can also design customer journeys and automate marketing workflows. I can engage customers and improve my conversion ratio.
Any organisation using Adobe Campaign can do personalization at scale and can easily send emails , SMS , Push Notification and What's App Integration.Now with the New Adobe Campaign V8 and it's architecture it had ability to reach 1 billion+ audience.

Adobe Campaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
7
Landing pages
8
A/B testing
9
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
5
Calendaring
5
Dashboards
6
Standard reports
8
Custom reports
7
API
8
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
4
Integration with Microsoft Dynamics CRM
9