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Thorough and versatile, but needs an expert
July 24, 2013

Thorough and versatile, but needs an expert

Vince Ginsburg | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

14 and 15

Overall Satisfaction

  • Provides in-depth web page analytics: impressions, views, user demographics, event tracking.
  • Provides comprehensive reports that can be automatically scheduled.
  • Generates graphs for visualizing long-term and short-term data.
  • Requires a somewhat steep learning curve to use and set up this product.
  • Customer and tech support are available at multiple levels, however it can take some time and potentially a few attempts to find the right person with the right knowledge.
  • Provides in-depth metrics for website visitors to illustrate how users are interacting with our website.
  • Allows us to track problematic areas on the website indicated by sharp decreases in user traffic and engagement.
Steep learning curve and cost made us heavily debate the merits of continuing to use this product. However, its powerful metrics and tracking were undeniably useful and even crucial. Without a better solution immediately in mind, we've continued using this product and may continue to do so for the immediate future.
Like all Adobe products, it's beastly. But it does deliver, and especially when combined with its sister products produces nearly unbeatable results.