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Marketing!
December 23, 2021

Marketing!

Leonardo Velasco | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

On-Premise

Modules Used

  • Marketing Operations
  • Digital Asset Management

Overall Satisfaction with Aprimo

I personally didn´t have any good experience regarding integration with other platforms in terms of Connectors. Performance was slow, the connectors were not correctly working.
Store and manage content for multiple channel distribution
  • Productivity Management
  • Store and Manage Content
  • Product Enhancement
  • Product performance
  • More focus on customer needs
  • Cost saving on digital asset storage
  • Cost saving on creation of assets from scratch
  • Re-utilization of content to share amongst multiple channels

Do you think Aprimo delivers good value for the price?

Not sure

Are you happy with Aprimo's feature set?

Yes

Did Aprimo live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Aprimo go as expected?

I wasn't involved with the implementation phase

Would you buy Aprimo again?

Yes

Veeva Vault, Atlassian JIRA Align (formerly AgileCraft)
Aprimo is well suited for achieving business needs. It has a whole ecosystem to fulfill: - Productivity Management - Digital Asset Management - Campaigns -Asset creation - Asset reviews This lets companies fulfill business needs accordingly to their own. However, Aprimo needs to put more focus on what customer says, and slightly improve the stability of all platforms, to provide a great technologic product to walk with a good business resolution.