Overall Satisfaction with Bing Ads
Bing Ads is not being used any longer inside my organization or any clients that I'm working with, but Bing Ads is another search network ads platform where my business or clients can target individuals searching for their exact needs or solution. These ads then show up on top of the search depending on when what the search query is.
- Google Ads integration.
- Free $100 credit to get started.
- Much lower search volume.
- less friendly UI/UX than Google Ads.
- Older, less tech-savvy demographic searching (at least a con for my business).
- Never a negative impact because I've never paid for Bing Ads (free $100 credit).
- High CPC than Google, FB, or most other ad networks.
Bing Ads is great in the sense that they know they are not as good as Google Ads. So what they do is allow you to easily import your Google Ads Campaigns into your Bing Ads account. They are the same exact product (or solution) just on different search engines but due to an awful UI/UX, poor onboarding, no easy power features, and low search volumes, Bing Ads has a tough time competing with Google Ads. If you want to set something up quick, set it up on Google and start running it there then push it to Bing if you think it will help. But you'll most likely get better results in Google or other ad networks.