Worth Considering for Paid Search
November 18, 2019
Worth Considering for Paid Search
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bing Ads
We use Bing Ads for paid search results via the Bing Search Engine. Similar to paid ads on Google Ads, we use Bing Ads to make sure our content is top of mind for those searching for keywords that relate to the products and services we offer.
- Easy to set up ad campaigns - overall it is easy to create campaigns on the Bing Ads platform.
- Analytics - Bing Ads sends proactive reports that make it easy to identify opportunities to improve.
- Excellent value - Bing Ads search offers a lower price-point on specific keywords compared to other search platforms.
- Low volume - for our industry, Bing Ads has a lower monthly search volume compared to other search engines.
- Not as flexible - in certain instances, the tool is not as flexible, such as with ad extensions.
- Bing Ads has helped to drive more relevant traffic to our site.
- By investing in Bing Ads, we have been able to top the results via the paid portion of Bing search results.
- Bing Ads has also helped us to extend our reach and drive additional traffic to our website
- Google Ads (formerly AdWords)
Bing Ads is an excellent complement to Google Ads because most likely, it is reaching a different audience. Depending on where your traffic is coming from, one search engine may be better to focus on than the other.
Do you think Microsoft Advertising delivers good value for the price?
Yes
Are you happy with Microsoft Advertising's feature set?
Yes
Did Microsoft Advertising live up to sales and marketing promises?
Yes
Did implementation of Microsoft Advertising go as expected?
Yes
Would you buy Microsoft Advertising again?
Yes