Campaign and Data Operations Executive
July 15, 2022
Campaign and Data Operations Executive
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bloomreach Commerce Experience Cloud
We use Bloomreach Commerce Experience Cloud for a number of business functions. Specifically to my team, we run our digital marketing campaigns, store and segment our data and then report back on the engagement and performance of these digital campaigns to analyze how the use of the Bloomreach platform is helping us acheive our business goals.
- Quick & easy to segment data using the Segmentations function
- Really intuitive for editing and publishing email campaigns using Scenarios
- Easy to store different campaigns in different initiatives, grouped together using tags
- We recently had an issue with the loading speeds of the platform, this was a big problem
- the reports tab is poorly laid out and difficult for new starters to know how to use
- Dashboards lack good functionality to present data visually with different graphs, tables etc
- Scenarios and Conditions
- Segmentations
- Metrics and Reporting
- Enhanced reporting has helped us achieve better targeting
- quicker process for publishing email campaigns allows us to use time on other projects
We have some ability to automate certain parts of our marketing process. For example using scenarios and segmentations we can automatically segments parts of our data based on our needs. for example, we have an automated engagement category scenario, which runs every morning and tags our data based on their engagement levels.
Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?
Yes
Are you happy with Bloomreach Commerce Experience Cloud's feature set?
Yes
Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Bloomreach Commerce Experience Cloud go as expected?
Yes
Would you buy Bloomreach Commerce Experience Cloud again?
Yes