Intent Data both for marketing and sales team.
September 07, 2022
Intent Data both for marketing and sales team.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bombora
We use Bombora for intent data, which we decided to incorporate into our strategy in order to increase the number of accounts in our database, as well as leads and mils, which would lead to increased sales. We've integrated it with our CRM (HubSpot), where we analyze the data they send and run multiple workflows based on the intent category, as suggested by our CS Manager.
- Intent Data.
- Historical Data Analysis.
- Market Research.
- Analytics Reports - could be more automated and user-friendly. Instead of selecting all of the intent topics, it would be great to be able to use the previously defined intent clusters.
- Industry categories - are very generic, making it difficult to identify the specific companies of interest.
- Lead generation.
- Increased marketing email open rate.
- HubSpot
Integration and the entire setup process were simple. The customer success team was fantastic in guiding us through the process and was always available to answer any questions we had.
When compared to previous tools, the accuracy and quality of intent provided are significantly higher. We discovered that it corresponded to our own research and actions later in the engagement process.
Do you think Bombora delivers good value for the price?
Yes
Are you happy with Bombora's feature set?
Yes
Did Bombora live up to sales and marketing promises?
Yes
Did implementation of Bombora go as expected?
Yes
Would you buy Bombora again?
Yes