Overall Satisfaction with Brandwatch
Brandwatch is being used by myself and our clients' in house community management and analytics team. I use Brandwatch mainly for social listening requests or reports. We have other tools that can accomplish these asks, however, Brandwatch appears to be the most comprehensive and advanced tool yet that I have had experience using.
- Social listening
- Sentiment Analysis
- Trend Spotting
- Sentiment Analysis could be more accurate
- Easier Interface to use
- More explanation on when boolean terms are not applicable
- Helped create more insightful reports
- Automated reports from created dashboards
- Having multiple queries and dashboards organized and editable
1 - I am the only one on my team who uses BW because I am the data analyst on my team.
Brandwatch is the strongest tool for social listening I believe.