Demandbase does its job well with a few workarounds
January 28, 2020
Demandbase does its job well with a few workarounds
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Demandbase
Demandbase is used solely by the sales and marketing departments for the purposes of ABM ad campaigns and targeting. By searching companies by intent, we are able to better narrow down and identify the prospective companies with the highest probability of a meeting or sale. The platform works great in allowing us to see which of these targeted companies have visited our website quickly and easily.
- The targeting campaigns are very effective and create a high volume of impressions.
- The company database is quite extensive and it's rare a company isn't in there.
- Importing contacts can be a challenge when the names don't line up properly.
- Adding companies to a subsequent list could be much easier.
- Created a number of quality impressions with qualified buyers within our target organizations.
- Has immensely helped the ABM team qualify and target leads.
ZoomInfo has an Intent feature, but it is a significant addition and we haven't used it yet. From the video shown to us customers, it looks to be very similar, however ZoomInfo falls behind Demandbase in a number of categories and I'm unaware of them offering targeted advertising through their platform at this time.
Do you think Demandbase One delivers good value for the price?
Yes
Are you happy with Demandbase One's feature set?
Yes
Did Demandbase One live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Demandbase One go as expected?
I wasn't involved with the implementation phase
Would you buy Demandbase One again?
Yes