Best B2B DSP and Orchestration Platform for ABM Plays
April 28, 2023
Best B2B DSP and Orchestration Platform for ABM Plays
Score 10 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Demandbase
We use Demandbase to launch ABM campaigns to the right accounts who are showing the right buyers signals. Their B2B DSP has premium publisher sites where we can trust our ad is going to be shown to the right buyer groups.
We also leverage Orchestration which allows us to create strategic omni-channel marketing plays, targeting the right audiences on the platforms they engage with most, at the right time.
In addition, sales leverages Demandbase in order to prioritize accounts and get alerted when their accounts are engaging with our business and showing intent.
We also leverage Orchestration which allows us to create strategic omni-channel marketing plays, targeting the right audiences on the platforms they engage with most, at the right time.
In addition, sales leverages Demandbase in order to prioritize accounts and get alerted when their accounts are engaging with our business and showing intent.
- ABM Display Advertising for B2B
- Orchestration
- Sales Alerts
- Multiple Journey Stages (On their Road Map)
- Private Lists and Reports - missing functionality to leverage private lists in reporting and reports are missing the functionality to lock selectors on public reports.
- Our Sales users who leverage Demandbase have more pipeline and larger deal sizes than users who are not leveraging Demandbase.
- 99% of our display ad campaigns are meeting and or exceeding benchmarks.
- 6sense and RollWorks
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack.
Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial.
Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial.
Do you think Demandbase One delivers good value for the price?
Yes
Are you happy with Demandbase One's feature set?
Yes
Did Demandbase One live up to sales and marketing promises?
Yes
Did implementation of Demandbase One go as expected?
Yes
Would you buy Demandbase One again?
Yes