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ExactTarget's IMH
October 26, 2013

ExactTarget's IMH

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

  • The Interactive Marketing Hub gives a holistic view of your campaigns, emails, mobile connect, calendar, social pulse, etc.
  • The IMH provides an easy to navigate dashboard
  • Speed
  • Better integration metrics with Salesforce (ex: A/B split testing with SF campaigns/reports)
  • Increased process efficiency
  • Increased visibility to campaigns
It's always important to understand the integrations and integration timelines, how your business can use the tool to the best of its ability and how to report ROI back to your company to prove the value.

Using Salesforce Marketing Cloud Email Studio

The IMH is easy to navigate, provides powerful email and commuting tools and allows us to work quickly and efficiently on a large scale.