Overall Satisfaction with Gist
Gist allows us to follow-up with users who have done a trial of our software and convert them into sales without any extra effort on our part. It also allows us to send targeted emails to different segments of our list to maximize customer lifetime value without annoying various irrelevant list segments.
- Marketing automation.
- Email segmentation.
- The learning curve for more advanced features may be daunting, but spending a few hours learning makes things easier.
- We've had a very positive ROI. I don't have hard numbers but have had a massive uptick in conversions since automating follow-up with Gist.