GTM is a powerful, flexible tool with a clean integration with other Google products. However, it lacks the server-side capabilities of its competitors.
March 30, 2017
GTM is a powerful, flexible tool with a clean integration with other Google products. However, it lacks the server-side capabilities of its competitors.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
Our organization primarily uses it to fire ad pixel tags. It is much faster to set up these tags in Google Tag Manager (GTM) than it would be to implement them in our website code. This saves our company time and allows the business to operate more efficiently. Since GTM is a pretty technical tool, only our developers and experienced GTM users have access to it.
- Many built in tags and variables to choose from. This helps users get up and running with GTM quickly.
- 'Preview and debug' mode makes it easy to test code before deploying to the production environment.
- Widely used by many people in the industry, so there is a lot of community support for Google tag manager.
- It doesn't track offsite activities. This is problematic for businesses that are largely reliant on offsite activities that are managed by other systems.
- It would be very useful if google tag manager could automatically pull in data from other systems (ex. advertising APIs, databases)
- Positive, it has helped our marketing team optimize campaigns quickly because they were able to easily add ad tracking pixels to the website via google tag manager.
- Segment.io
Segment.io, unlike GTM, is able to handle server-side activities. However, GTM has a much nicer and more flexible integration with GA. Currently we are using both tools.