Currently the best tag manager
October 06, 2017
Currently the best tag manager
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
[It's] A powerful tool which is very easy to use both for the marketing team, the business analysts, and the developers. This is crucial for digital projects requiring a mix of all these different skills.
- Workspace and version management
- Auto-event tracking
- AdWords compliancy
- Google Analytics compliancy
- Many options to define triggers: CSS, selector, built-in triggers (form, click, URL,), custom variables, etc.
- Tags sequencing
- Almost unlimited advanced use possibilities with the custom HTML tags and custom JavaScript variables
- Data layer variables
- Compliancy with Optimize AB test solution
- Data intelligence (rule-based automation)
- Collaboration (for multiple organizations working on the same container)
- Use Google Analytics audience data to fire the tags
- Most powerful free tool on the market
- Teams earned hudge time using GTM
- Marketing team became 90% automonious in test & learn actions implementation
- dtm and Qubit Opentag
5 reasons why Google Tag Manager has been chosen, and is finally a good choice: Cost to Customer, auto-event tracking, data layer customization and modularity, a library of built-in tags and variables, public documentation and community support.
Google Tag Manager Feature Ratings
Using Google Tag Manager
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Well integrated Consistent Convenient Feel confident using | None |
- Auto-event tracking
- Data layer variables creation
- Custom JavaScript creation
- Built-it variables
- Tag sequencing
- Large built-in tags library (ex: AdWords, crazy egg, criteo, LinkedIn, salesforce, etc.)
- GA eCommerce datalayer implementation process could be easier
- When using client-side framework like Angular.js, triggers implementation is more complex and requires advenced settings (developping virtualpageviews, or tracking URL fragments as pageviews)
- Firing a tag right after a specific element loads (for example for Ab test purposes) can require advanced settings.