Overall Satisfaction with Google Tag Manager
Our web development team uses Google Tag Manager not only to manage tags on our own website, but those of our clients. It's a great way to enable easy addition and management of tags for things like analytics, social media, and advertising, without having to work in the website's code.
- Enables broader management of tags
- Ensures optimal tag placement and low impact on performance
- Makes updating tags quick and easy
- Integrates nicely with analytics
- As with a lot of Google products, it's not the most user friendly
- Steeper learning curve for those unfamiliar with code
- Doesn't have a very robust native knowledge base for training - but there are lots of external sources of training and tutorials elsewhere
- Frees up development time, increasing efficiency and productivity
- Enables transparency among development team and marketing teams
- Broadens the depth of analytics
Do you think Google Tag Manager delivers good value for the price?
Yes
Are you happy with Google Tag Manager's feature set?
Yes
Did Google Tag Manager live up to sales and marketing promises?
Yes
Did implementation of Google Tag Manager go as expected?
Yes
Would you buy Google Tag Manager again?
Yes