Item: BenchmarkONE
Rating: 7
Author: ☛Patti Peeples, PhD, RPh

Use Cases and Deployment Scope

Hatchbuck is used across our organization of 8 employees. Our company is a web-based resource portal for news, information, jobs, resources and more for the health economics arena of pharmaceuticals and healthcare. We make our revenue by advertising. Hatchbuck helps us capture advertising partner leads and know who our customers are.

Pros and Cons

Automate soft marketing letters
Advance customers through sales funnel
Save time by sales staff
Organize leads by area of interest

Improve the ability to see what emails were sent out to sales leads across company, showing on a dashboard.
Make it easier to copy campaigns and make edits
Make it easier to manage tags by adding descriptors of what tags mean

Return on Investment

Year 1, I think Hatchbuck helped us improve sales by about 8-10%
I think Hatchbuck improved our sales staff focus

Alternatives Considered

We didn't use anything else before

Other Software Used

Google Analytics, Hootsuite Free

Likelihood to Recommend

Hatchbuck is perfect for the small company looking to get a CRM but doesn't have a lot of money to spend. It's a very useful system that lets the user better manage internal resources that are limited (like sales staff), and has helped us get much better organized.

Hatchbuck Bucked Up Our Company

Overall Satisfaction with Hatchbuck