Overall Satisfaction with Help a Reporter Out (HARO)
I use HARO not only to find PR opportunities for myself, my clients, and students, but also to monitor trending media topics and to gain media insight. It's by far the quickest and easiest way to get PR.
- Pushes PR opportunities right to your desktop several times a day
- Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
- Provides an easy way to contact reporters with relevant information
- Media outlets are verified for you
- It would be great if there was a way of knowing if a reporter had read your email, so the user would have immediate feedback on the types of pitches that are successful, or not.
- Provides a steady stream of media opportunities
- I average about an 80% success rate for my pitches via HARO. Time very well spent. And since there is no cost, excellent ROI.
Do you think Help a Reporter Out (HARO) delivers good value for the price?
Yes
Are you happy with Help a Reporter Out (HARO)'s feature set?
Yes
Did Help a Reporter Out (HARO) live up to sales and marketing promises?
Yes
Did implementation of Help a Reporter Out (HARO) go as expected?
Yes
Would you buy Help a Reporter Out (HARO) again?
Yes
Using Help a Reporter Out (HARO)
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | None |
- Easy to set up push notifications
- Easy system for responding to relevant reporter queries via the provided email
- In order to get good results from HARO, you need to know best PR practices, and stick to exactly what reporters are asking for.