Overall Satisfaction
- It's the all-in-one solution it provides that is the best part. There is no other external software needed. For example, email marketing, landing page generation, SEO keywords, and blogging are all part of the Hubspot package. It's a complete marketing solution.
- Hubspot has great analytics and knowing what works and what doesn't in a marketing campaign by pressing a few buttons is amazing.
- Integration is generally easy and reporting is outstanding.
- I can see some limitations with specific 3rd party integrations although I do not have first hand experience with that. For example, integration with a third-party Professional Services Automation (PSA) tool was more difficult than anticipated. Integrations with EventBrite and GoToWebinar were also a little tricky.
- Some of the export functions aren't as smooth as one would hope. A client wanted to use the API to integrate with Tableau, but we were forced to do manual source data data exports so that the data could be visualized in Tableau. This was not out-of-the-box and took some effort.
- We can clearly see which marketing activities are achieving results and which aren't.
- The constant real time feedback enables us to create better and better campaigns.
Product Usage
3 - Marketing & Sales.
1 - Head of marketing.
- Brings all marketing software needs under one roof. No other external software is necessary to achieve high level results.
Evaluation and Selection
Several different software solutions, not an all-in-one solution.
I was not directly involved in this process at the time.
Implementation
- Vendor implemented
- Professional services company
I'm the service company.
Training
- Online training
- Self-taught
Training is required. It'll be impossible to use the software to its full capability without having gone through not so much the software training itself but the methodology training.
Support
No - Was not needed yet. Support as included is sufficient.
Usability
Reliability
Integration
- Wordpress.
- Integrations with more niche products like ConnectWise PSA are a bit more difficult.
We didn't use Hubspot's CMS. It was easy to connect Wordpress with Hubspot.
- Not at the moment.