HubSpot Sales - Use This For Email Campaign Automation
March 08, 2017
HubSpot Sales - Use This For Email Campaign Automation
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with HubSpot Sales
I used HubSpot sales exclusively to manage my outbound sales email campaigns both as a Sales Development Representative and a Territory Manager. It made creating and storing email templates and designing a sequence (several actually) very easy. This made it easy to A/B test new templates as well as sequences of emails so that I was able to continually refine my messaging.
- Sequences is my favorite feature of HubSpot sales. The ability to automate a sequence of emails (and even create a reminder to personally follow-up or add on LinkedIn) saved me so much time and let me focus on other things, like identifying new targets and closing.
- Their templates are powerful. It made building templates easy as well as storing them.
- One drawback I experienced was the ability to run reports or queries on leads. I never did quite figure out how to find all of the leads I had in say, Arizona. It was easy, however to find all of the lead records at one company.
- Faster lead identification
- Improved efficiency with prospecting
- Very inexpensive
Once I demoed HubSpot, I knew it was a great fit, so I didn't shop it against anything. Every functionality I wanted for email campaigns was there and the price was great.