Overall Satisfaction
- Daily KPIs including Daily Registrations, New Client conversions, Channel by Channel Breakdowns, Existing Client Base Revenues
- YOY comparisons regarding new client acquisition and total spending
- Client lifetime values from a particular referring source, helps determine traffic quality
- Functions better in IE would prefer to use in Firefox or Chrome
- Would be great to have a preview option to see how the reports would render
- Setting up filter expressions can be cumbersome, would be nice to double click presentation layer to instantly apply filters
- We've been able to determine near real-time ROI on ad campaigns that get billed on a cost per impression basis, allowing us to optimize the campaign more effectively.