Overall Satisfaction with IBM Watson Campaign Automation
We use IBM WCA for our main email marketing efforts. For our clients, we have about 10-20 clients within the platform across 2 services -- one full service, the other self-service. For full-service accounts, our agency runs email marketing efforts on behalf of the client from start to finish, while our self-service accounts run email for themselves with our analysts available to assist when needed. We also use IBM WCA for our agency's client-marketing.
- Data integration / segmentation / list management -- the opportunities to segment and test data is second to none within WCA.
- Reporting -- Silverpop has pretty much everything I need for reporting
- Comprehensive -- Silverpop has virtually every tool I need for email marketing.
- Template Builder -- Can be very buggy with certain chrome extensions (i.e. Grammarly), can be slow to refresh when making changes, no auto-save features, requires HTML knowledge.
- Clunky UI/UX -- Overall, little time-saving features (Such as recognizing when you're in a folder and wanting to save a copy in that same folder or creating queries for people who don't open emails) seem to be overlooked.
- Overall it has been positive from an agency standpoint, however the lack of accessibility and ease has created a difficult learning curve for our self service customers.
I've used Campaign Monitor, which also seems to be fairly clunky. While not a direct competitor, Infusionsoft was likely the most user-friendly experience I've had, however it lacked the control and uses that Silverpop has.