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Infer is great
September 14, 2017

Infer is great

Anna Norregaard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Infer

HubSpot has a very large database of leads that we have generated over the last 11 years. Some come from our website and some come from external sources and also partner relationships. Our sales team purchased Infer two-three years ago to help us better assess our leads database. Infer created a custom algorithm to score our leads based on information that we have not necessarily collected directly, which as whether or not there are certain marketing or sales titles on the website itself, or is there an @gmail.com email address listed. It's been an incredibly helpful tool to complement the data that we have collected on leads and their behavior.
  • Provides insights on companies to help you infer if they would be a good fit to prospect into, or not
  • Collects data on external sites very well
  • None
  • Positive ROI - we are smarter in who we go after.
I believe that the two complement each other. Datanyze pulls off of a number of data points. Onsite it can pull technologies used (javascript based and also infrastructural), products offered, SEO ranking, and it even integrates with LinkedIn to pull names. Datanyze also has prospecting features - you can pull lists of companies based on technologies used, location, SEO (Alexa/changes with Alexa rank, SEO strategy, speed testing), SEM data points, industry, employee or revenue size, funding round dates and amounts, business segment, founding date, etc. It integrates with salesforce too so you can import leads directly into the system with the paid version. We bought for the scoring, but there is a lot that it can do.
Infer is great for businesses that have a concept of a lead. It also works very well for companies with large databases that are difficult to sort through based on explicit information that you've collected from conversations or from forms. This might be a good fit for companies who are purchasing databases. Less appropriate for B2C type of businesses with no concept of a lead.