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Well suited for B2B marketers
May 01, 2024

Well suited for B2B marketers

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Marketing Solutions

Promoting content and running campaigns to get more leads to sign up for our product.

We also use LinkedIn Marketing Solutions to amplify our marketing efforts across activities such as webinar promotions, press release, social media amplification, etc.

Lastly, running awareness and display campaigns to stay top of mind amongst our prospects
  • Creating an audience
  • Allowing us to go granular in targeting
  • Reporting
  • I feel it can be overwhelming for a new user
  • The user interface can be intuitive
  • Reports should be simpler to read and use
  • Helps in driving targeted personas
  • ROI takes a while to trickle in but the leads are valuable
  • Helps in driving high-intent prospects through content promotion
LinkedIn Marketing Solutions is better suited for our B2B use cases while Meta is used and runs better for B2C use cases.

Targeting by job role, company size, geography yields better results for our marketing use cases and campaigns. If you are considering promoting for B2B go with LinkedIn Marketing Solutions.

Do you think LinkedIn Marketing Solutions delivers good value for the price?

Yes

Are you happy with LinkedIn Marketing Solutions's feature set?

Yes

Did LinkedIn Marketing Solutions live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of LinkedIn Marketing Solutions go as expected?

I wasn't involved with the implementation phase

Would you buy LinkedIn Marketing Solutions again?

Yes

LinkedIn Marketing Solutions is suited for teams of all sizes from a product standpoint. Since the leads coming in are better qualified, so it is naturally more expensive to run campaigns on LinkedIn compared to some other channels.

Also it takes a couple of days to create specific audiences so not suited for last minute campaigns unless your audience has been defined