Invaluable and Intuitive Data Analysis and Visualization
March 13, 2024
Invaluable and Intuitive Data Analysis and Visualization
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Looker
I use Looker to provide daily insights into marketing performance at each of our individual channels, including traffic, revenue, costs, and detailed trends on YoY, WoW, and general sequential information. I use Looker to create dashboards frequently to help answer specific marketing questions.
- Summarizes data in easy-to-interpret visuals
- Simplifies the process of compiling and comparing data points
- Enables bespoke calculations alongside raw data to improve understanding
- Manual, bespoke calculations language is complex and can make it challenging to do simple calculations
- Charts/tables can be inflexible or challenging to tailor to the exact view you are looking for
- Challenging to see all of the available data points given how the side navigation is structured
- Looker enabled quick identification of a marketing channel issue where the channel had turned off. We were able to take action much faster because of the easy visuals.
- In an investigation on performance, we identified a $1M issue with a specific product category whose ads had not been serving properly. We were only able to do so due to the visuals available through Looker.
Do you think Looker delivers good value for the price?
Not sure
Are you happy with Looker's feature set?
Yes
Did Looker live up to sales and marketing promises?
Yes
Did implementation of Looker go as expected?
Yes
Would you buy Looker again?
Yes