I'm not monkeying around, MailChimp is great!
June 28, 2017
I'm not monkeying around, MailChimp is great!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with MailChimp
We have used MailChimp as the primary method for sending out email announcements for new product features, and some blog posts. All of our free trial sign-ups also get synced into our MailChimp account, as well as all of the system users and their emails get synced into MailChimp so we can send email blasts for any system wide announcements.
- What MailChimp does really well is what it was originally designed to do: manage email lists and segment email lists. Sounds silly, but not email providers are good at being able to segment lists, or their functions to accomplish it are clunky.
- Our development team really enjoys MailChimp because the API is easy to work with, so we can sync our system users into MailChimp for sending email blasts. This ties into the list segmenting, because not all users are the same, and don't always need the same announcements.
- We don't enjoy setting up the automated email sequences. I personally find the process that MailChimp has to be very frustrating, and I find a lot of the instructions can be very difficult to read. The instructions are written well, but I feel like the voice of the help articles is just too short and sweet. Since setting up the sequences isn't as intuitive as I think it should be, it takes time to setup the sequences the way I would like to which can be a little frustrating.
- MailChimp (and Mandrill) is the core of our email communications, so without it we wouldn't have an email marketing solution built into our product. So there's no way to totally measure the ROI except that we wouldn't have a built-in email marketing feature for our clients to use which is very important :)
Constant Contact seems to be the most common alternative that people have gravitate towards, and for a low-tech person I would say that's appropriate. AWeber is a great alternative for people like affiliate marketers. Mad Mimi is a semi-popular alternative, but frankly I don't see any benefit of using Mad Mimi compared to MailChimp, and I have yet to get an explanation other than the fact they like the interface more than other email marketing providers.
10,000 to 25,000