Overall Satisfaction with Muck Rack
We currently rely on Much Rack to identify journalists for outreach as well as potential marketing affiliates. Much Rack's search tools are excellent and the database is constantly updated with new or updated contacts. The advanced search features allow you to refine searches by excluding certain words, doing exact word searches, any of the words, etc. as well as limiting to specific journalistic outlets or country, state, city. You can include or Exclude outlets as well.
- Search features
- Contact Info
- Tracking inquiries
- better keyword exclusion options
- Search features
- Up to date contact information
- daily notification emails
- Too early to tell, but we've identified many potential journalists
- Surfaces brand mentions from monitoring very quickly
Overall, Much Rack's search features are more robust than other products we've tried or currently use. The ability to customize and do advanced searches allows us to surface better insights about our brand. The interface is also very intuitive and does not require much hand-holding or training to get started.
Do you think Muck Rack delivers good value for the price?
Not sure
Are you happy with Muck Rack's feature set?
Yes
Did Muck Rack live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Muck Rack go as expected?
I wasn't involved with the implementation phase
Would you buy Muck Rack again?
Yes
Using Muck Rack
Our company at larger utilizes Muck Rack. Our business unit currently has 2 users taking advantage of this tool
1 - We have an account rep dedicated to our corporate account.
- monitoring of brand mentions
- searching for relevant journalists
- Finding different contacts for affiliate marketing
- Leverage more for affiliate marketing to identify different contacts
Evaluating Muck Rack and Competitors
This is a corporate tool. Our business unit was not involved in its selection.
Muck Rack Implementation
Muck Rack Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Quick Initial Response | None |
unsure. This was a corporate purchase.
Using Muck Rack
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Search functions
- Email notifications
- email integration