Overall Satisfaction with Muck Rack
We currently have paused using Muck Rack after less than 90 days due to, in my experience, their inability to unsubscribe recipients from distribution lists. Previously we used it to pitch qualified journalists on our very specific international golf travel programs we operate. We took the view that we wanted the emails to generate under my name & email address as opposed to a generic PR mailbox. This decision allowed us to quickly identify the above issue as recipients would email me repeatedly to unsubscribe, which, in my experience, Muck Rack has acknowledged they cannot do.
- After less than 90 days, we are still trying to understand. Thus far, the jury is out on the quality of their lists, as anecdotal evidence suggests it is barely maintained and updated.
- Unsubscribe needs to be functional
- Quality of journalists within a specific subset of interests needs to be verified more accurately & timely than we are currently experiencing
- Credibility - which currently they are lacking, in my opinion
- Responsiveness - which currently they have not shown, in my opinion
- Accountability & ownership - which is not in their vocabulary, in my opinion
- I feel they damaged my credibility by consistently sending emails to persons who have specifically asked to unsubscribe because our business does not match their interests
Do you think Muck Rack delivers good value for the price?
Not sure
Are you happy with Muck Rack's feature set?
No
Did Muck Rack live up to sales and marketing promises?
No
Did implementation of Muck Rack go as expected?
No
Would you buy Muck Rack again?
No