A Decent Content Tool, But Not a Magic Wand
July 20, 2021
A Decent Content Tool, But Not a Magic Wand
Score 6 out of 10
Vetted Review
Verified User
Software Version
Episerver Content Cloud
Overall Satisfaction with Optimizely Content Cloud (formerly Episerver Content Cloud)
Our marketing department uses the program on our main e-commerce website to help better understand the content on our website and what we should change/develop moving forward. Specifically, we use it to make decisions on content for personalization features on our website as well as help inform decisions related to content development for our engineering customers. We don't have another tool that can easily produce the data in the format that Optimizely Content Cloud does, so this fills that gap.
- Easy to create categories of different types of content for more targeted analysis
- Provides graphs that show which content topics are "hottest" or most relevant
- Takes data available elsewhere (like Google Analytics) and presents it in a more helpful, content-focused way
- The tool is not intuitive, I had to schedule time with an expert to ask clarifying questions
- It pulls lots of words and phrases that are completely irrelevant
- It does not provide solutions - only a different view of your data. So it's really just a starting point for content development.
- It's allowed for better reporting
- Enables the team to look at content in categories or groups instead of as a whole
- Provides another tool for content generation
We're still figuring it out, but so far we've been collecting data for a year and only recently started digging into the data. Implementation was super quick. We worked with a agency to get it started. Otherwise, we're just performing improvements now as we better understand how to use the tool to improve customer experience.
Do you think Optimizely Content Management System delivers good value for the price?
Yes
Are you happy with Optimizely Content Management System's feature set?
Yes
Did Optimizely Content Management System live up to sales and marketing promises?
No
Did implementation of Optimizely Content Management System go as expected?
Yes
Would you buy Optimizely Content Management System again?
Yes