Item: Oracle Marketing
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We are currently using the maximizer module of the Oracle CX Marketing suite to run our testing and personalization programs across several different domains. Primarily this is utilized by a central team that supports the rest of the business with their needs.

Pros and Cons

Segmentation discovery
Multivariate testing
Personalization

Self service UI could be improved
Renewal negotiation is needlessly complex

Scalability

Extremely easy to add new domains and users with different access levels as well as scale up to perform more complex server-side testing.

Key Insights

Do you think Oracle Marketing delivers good value for the price?

Yes

Are you happy with Oracle Marketing's feature set?

Yes

Did Oracle Marketing live up to sales and marketing promises?

Yes

Did implementation of Oracle Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Oracle Marketing again?

Yes

Return on Investment

Measurably positive impact on ROI

Other Software Used

Hotjar, SessionCam

Likelihood to Recommend

For a large organization that can make use of all the advanced testing and personalization features, this would be recommended. If you are not in a position to make full use of all the individual product features, there are other tools out there that may suit your needs better.

Excellent testing and personalisation module

Modules Used

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)