Item: Oracle Marketing
Rating: 9
Author: Rhianna Albert

Use Cases and Deployment Scope

We use Eloqua to market to our prospects and current customers either independently or in conjunction with some of our partners as part of larger campaigns. Typically we are inviting them to a WebEx or live event or sharing case studies and blog posts about industry trends. Typically we are using our own list or a segment provided to us by a partner for the specific campaign criteria

Pros and Cons

Campaign creation
Segmentation

I would love to see Oracles Marketing cloud suite of products more cohesively intertwined I do think they are moving in this direction but it takes time.

Scalability

We didn't have any marketing before so it has had a tremendous impact. Allowing our marketing team to gain valuable insight to share across all levels of our organization. We have started using some of the data to determine when to re-engage with previous clients.

Return on Investment

Ability to track end to end interactions
Increased analytics
Leveraging Marketing automation

Alternatives Considered

Marketo, Salesforce Marketing Cloud Email Studio and MailChimp

Eloqua is a true enterprise level tool. It gives you what you need to get the job done, it is easy to use and you have a lot of support through communities, tutorials, documentation and events.

Likelihood to Recommend

Marketing automation is a sweet spot for Eloqua. I think there are some weaknesses around changes to the UI but look and feel aside I think the automation capabilities are the best out there today. You won't find it in the competition.

Eloqua for the win

Software Version

Modules Used

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)