Item: Oracle Marketing
Rating: 8
Author: Stephen Pew

Use Cases and Deployment Scope

We currently use Eloqua on a daily basis. On the whole, we use it to build, create, and execute email campaigns to drive demand and lead generation. Primarily we use it for the marketing department. It solves the problems of nurturing and constant customer communication.

Pros and Cons

Being very selective in the data you wish to filter on. I want to slice data as I wish to.
Providing easy API integration of other apps. It's great to have apps that easily connect to eloqua for quick use.
Easy to use email designer. Keeping up with Sojourn solutions is happening with this design editor.
Advanced form processing is great form data capture and processing.

I would love to have a landing page editor. Not having to use our developers all the time would expedite campaign creation.
Having additional campaign or contact data points to filter and segment on would be helpful.
Having built-in instructions on how to use Blindforms would be helpful as well.

Scalability

Eloqua has definitely improved the way we communicate with all our audiences. It has allowed us to be more graphically engaging as well as capture pertinent data that allows us to nurture potential business.

Return on Investment

We have run campaigns in Eloqua that have given us huge returns
Our renewal business has improved with our renewal campains that have brought renewed awareness to current customers
Eloqua has allowed us to run great promotions using dynamic content to produce better offers

Alternatives Considered

Pardot

Far more customizeable and complex in all the right areas

Likelihood to Recommend

If you are very tech savvy then Eloqua is definitely suited for you, especially if you like having free reign to really dig in and be selective throughout a campaign building process. If you have limited experience with email marketing platforms then this may not be for you.

Eloqua is superior

Software Version

Overall Satisfaction with Oracle Eloqua