Oracle Eloqua Review - A Robust CRM to Collect Data and Drive Leads
June 12, 2018
Oracle Eloqua Review - A Robust CRM to Collect Data and Drive Leads
Score 8 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
Oracle was our lead gen machine. We used it to compose new email campaigns to drive people to our landing pages (all built within Eloqua). We were able to create complex drip campaigns and more simple, targeted emails so that prospects and clients were receiving information from us on a regular basis.
- Complex email campaign flows.
- Lead capture/information collection.
- Reporting (while complex, it's very helpful).
- Streamlining the interface or ease of reporting.
- Building landing pages and emails in simpler templates (often a client responsibility).
- Speed and integration with Salesforce (I believe the information was sent back and forth once a day, or a few times a day)?
- Without Eloqua, no emails would be sent, no webinars would be hosted, and no leads would be collected. The ROI, therefore, is priceless.
- Tens of thousands of leads were created across the last few years.
- Tens of thousands of contacts were added into our database through forms built in Eloqua (on our website, and separate landing pages).
While HubSpot and Marketo may be somewhat more user-friendly, Eloqua seems a bit more robust than those systems. The lead capture and reporting seem to have more detail, and Eloqua worked well with our website, webinar platform, and Salesforce. For the volume of emails/campaigns we were running, and the number of people we had in the system, it made sense for us to use Oracle.