Pardot and Salesforce Go Hand in Hand
Updated February 26, 2020
Pardot and Salesforce Go Hand in Hand
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Pardot
Pardot is being used across the whole organization. We use it for web forms, all email marketing efforts, and as a database. Our company uses Salesforce, and we chose Pardot because it is built into Salesforce and syncs instantly. Also, we really wanted a platform that has a visual email workflow.
- My favorite feature of Pardot is the visual email workflows. It's very easy to see how leads will flow down the sales funnel.
- Forms are very easy to create and manage. We have completely switched over all of our form to Pardot.
- Pardot is built into Salesforce, making syncs instantaneous.
- You have to pay extra if you want good customer support.
- Sometimes the platform can be a little sluggish when trying to upload or download data lists.
- Expensive. They are one of the more expensive platforms out there.
- It's helped us create multiple automated email flows.
- The multiple scoring option helped us create a really useful lead scoring system.
- Sometimes we hit our prospects and have to pay extra to continue to send emails and house them on the database.
- HubSpot, HubSpot CRM, SalesLoft, Act-On Software, Twilio SendGrid Email Marketing, ActiveCampaign, GetResponse, Marketo, Omnisend, Drip from Leadpages, Oracle Eloqua, BounceX, Sailthru and Adobe Campaign
Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming from Marketo, it was nice to use software with a visual editor.
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